Start with placements
List the real destinations: website hero, campaign page, paid placement, vertical social, sales deck or recruitment post. Each placement changes framing, duration and the amount of negative space needed.
Choose one priority window
A quarter, launch, season or promotion creates a tighter brief than trying to capture every possible future idea in one day.
Separate must-have from useful
Protect the assets the project cannot succeed without. Then use remaining time for supporting details, variants and evergreen library content.
Plan approvals before production
Confirm who can approve people, claims, products and locations. The smoothest production day can still stall if the review path is unclear.