The property and access
Address, property type, access arrangements, occupancy, parking, site constraints and any features that need additional preparation.
The campaign
Launch date, sale method, target audience and the channels where the property will be promoted.
The agent's role
Confirm whether the agent appears on camera, records an introduction or needs separate supporting content for their own channels.
Priority features
Identify what makes the property genuinely different. This informs the shot order without forcing an unrealistic checklist.