Discuss a projectCommercial / video
Commercial videography
Video production that starts with the audience, message and distribution plan, not the camera package.
The problem
Video becomes expensive clutter when the message, audience and cut-down requirements are unclear.
The useful outcome
A focused master story and practical supporting edits designed for how the campaign will be used.
Scope
Built around the job the content needs to do.
The final scope is kept focused. These are the common building blocks, not a compulsory list.
Campaign or brand film
Short-form cut-downs
Interviews and testimonials
Captions and aspect ratios
Process
Four clear stages. Fewer surprises.
Define the job of the video
Align the objective, audience and practical constraints.
Plan message and production
Turn the brief into a usable plan before production.
Capture with a clear run sheet
Work efficiently with clear communication on the day.
Edit, review and version
Quality-check, organise and prepare the assets for use.
Related
Build the right production system.
Questions
The useful details, upfront.
01What does BASEFORM produce?+
Commercial photography, video, property media and ongoing content production. The mix is defined by what the work needs to achieve and where it will be used.
02Do I need a complete brief?+
No. Bring the business problem, deadline and intended channels. BASEFORM can turn that into a practical production plan before scope is confirmed.
03Can one shoot cover several channels?+
Yes. Formats, crops and cut-downs are planned before production so the same session can create a more useful content bank.
04Do you offer ongoing support?+
Yes. Monthly or quarterly content partnerships are available for organisations with repeat production needs and an internal person able to approve and publish.